Give a Food Copywriter Cheese and She’ll Be Happy for Life
I love food. And of all the food I love, I love cheese the mostest. So imagine my delight when someone wanted to pay me to write about the cheese they make…
Make Mouths – and Eyes - Water with Emotional Branding
Make mouths and eyes water with emotional branding! Why using edible emotions in your food marketing and copy appeals to your customers’ emotions and creates loyal followers.
Bake the Pain Away: the Benefits of Baking for Mental Health
Ever felt the benefits of baking for your mental health? This food copywriter has finally caught onto the great feeling of baking a cake – clear your diary, kitchen and brain for measured mindfulness.
A British Pie Week Special: I Love a Pie, Me
Last British Pie Week (which is in March - mark your calendars), over on my WordPress page, I went on about how much I love the pastried parcels of love. Here’s what I said. I defy you not to run immediately to Gregg’s after reading.