Dreaming of seeing an actual copywriter portfolio?

Dreams can come true…

In my nine years as a copywriter, I’ve written stuff for brands like Microsoft, Southern Co-op, Rampion Offshore Wind Farm, DeCasa Collections, Fine & Country, The Grocer, Nong’s Khao Man Gai, Samworth Brothers, Ape Creative and many more.

And here’s a hand-picked selection of some lovely, recent client work

YAMAS! from Futura Foods,
Gloucestershire

Delicious descriptions and web content
Helpful, sunny brand voice

A screengrab of the halloumi product page on YAMAS! website with copy and a pack of halloumi

A screengrab from YAMAS! website showing a feta and sweetcorn salad

ENTHUSIASTIC AND KNOWLEDGABLE

Educating and informing the audience about vibrant Mediterranean YAMAS! cheese, made by dairy farmers in Greece and Cyprus

SUNDRENCHED AND DELICIOUS

The product is the star of the show – dripping in Mediterranean sunshine and evoking holiday vibes

SPECIAL PRODUCT, BROAD APPEAL

The audience for YAMAS! cheese is hungry and broad AF – patronise no one, enthuse everyone

BOX FRESH WEBSITE

It’s just gone live so stats are pending, but Futura Foods is scooping awards left right and Chelsea!

Pass the cheese, please

Kudize Club, Sussex

Kooky yet reliable brand voice
Web copy and parent comms

MOTHERLAND

I don't want to discriminate here, this copy is for *all* busy parents and guardians who need the key info about their kids' wraparound care - clearly and quickly.

FUNTIME COPY

Becky at Kudize wanted to get her team's personality across as much as possible - so we used words like 'Goonie Time' (a phrase Becky said in our discovery chat). Sure, Kudize is responsible, but their reason for living is for kids to have fun!

POP IT IN AN EMAIL

Kudize needs its customers to understand and respond to important questions without fuss. I changed the layout of these emails with clear headings and different-coloured text, and used simple syntax. "Best response ever," said Becky. Nice.

If Kudize wants us to have fun, we ruddy well should

International Therapist Magazine

Interview with Katy Lassetter
Talking about Seasonal Affective Disorder (SAD)

HELPFUL AND DOWN-TO-EARTH

Katy and her editor provided the science and the facts, so I provided a personal story

RELATABLE AND INFORMATIVE

For me, something is only informative if it's easily understood, so I described relatable, real-life experiences

VULNERABILITY: HARD BUT SO WORTH IT

I mention my issues around privacy and safety because if I want to help, I want to tell them everything about me

WHAT ARE THE STATS, DOC?

A quarterly magazine with a 12,000 circulation.

Mental health matters!

Christmas Brothers, LA

Holly-jolly SEO content
Brand voice development

Three men wearing Christmas hats smile at the camera with their arms folded

Words that read "Razzle dazzle in your tinseltown home"

CHARMING AF CONTENT

Using twinkly, emotional words, with a dash of Google-loving SEO copywriting

AN ENGLISH GIRL IN LA

I translated my native UK English into the US variety, (not as simple as it seems!)

THE PERFECT VOICE

Together we unwrapped a cinnamon-covered, jolly tone of voice that'd make Michel Bublé's Crimbo album seem low-key.

HOME DEPOT WHO?

A 104% increase in organic traffic, beating competitors - including HOME DEPOT! - all after just 4 months.

Jingle bells, mofos

White words on pink background relating to The Production Department pitching offer

The Production Department, London

Brand Voice Development
De-B2B-ing the business world

MIAMI NICE

This might be a B2B sales doc that offers pitching services to event companies, but using heaps of B2C relatability, The Production Department (TPD) took this out of the boardroom and onto the beach

STRAIGHT TO THE POINT

Copy that identifies the client's pain points and tells them how we can help make things nice and cool...

BREAK THE GRAMMAR RULES, BABY

Using words like 'gotta' and, well, quoting a line from Miami Vice, this copy stands out as a little cheeky and a lotta confident - a super fun and speedy way to set the client apart from all the rest

If TPD hasn't got it, they haven't invented it yet

A screenshot of Swoop's website, showing a black shiny mini bus and copy from the site

A screen grab with the headline 'Swoop's intercampus shuttle for easier day seizability'

Swoop, LA

Deep-dive, pragmatic web copy
Bespoking On-Demand Transport

USP-ING THE HELL OUT OF IT

Swoop is an on-demand transport service that wants to show other certain transport services that they're better. Way better. They're bespoke, with real folk: local drivers, huge choice of cars, massive fleets available.

STREETS AHEAD

This copy had to reflect the amazing size of the company while also showing how it supports local businesses and has lovely teams helping big-name clients. A tricky balance, but I think we got it.

REPEATING BUT NOT BORING

We tailored many, many pages of similar info to each type of client, as well as their location. I geeked out and researched each area to make the copy as different and personal as possible.

Need a ride? Swoop'll get you there