Freelance Food Copywriter for Small-to-Medium UK Businesses
Delicious copywriting and SEO for irresistible food and drink brands
Food and drink copywriter and SEO to increase your reach
You already have a popular, delicious and thriving food brand with a dedicated fanbase and regular customers. You’re successful locally or super respected within your niche in the market. Now you want to reach highly spirited, food-and-drink-loving customers who live or operate further afield; sell to food lovers and creators, not just people looking for a single answer to a supply problem or query.
With carefully composed copy, a bright and brilliant brand voice and super-slick SEO to reach those new customers, I'm here to help you.
If you are a small to medium UK-based food or drink business, sell to trade, the public or both, I'm here for you - and dying to talk to you about your delicious products!
Send me a message and let's talk turkey.
Uh, and the letters mean what, now?
SEO stands for Search Engine Optimisation and matters a lot if you want to be found in search.
It involves writing dead nice copy but also a fair bit of technical know-how. The good news is, I can do both.
Copywriting and SEO Services
Once you start work with me, our process will include a non-negotiable one-hour call, so we can collaborate on making your dreams come true.
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Your customers want to hear from you. Like, the real you. Send them some love letters with non-salesy, human, you-based copy on your website, blogs, emails and more.
You need this when: you have a great product and a fab audience, but you want to reach out and grab them (nicely).
Includes: research, brand voice development, SEO friendly copywriting, editing, and liaison.
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OK, you’ve got your scrummy product, and we’ve put together a great website. But who’s going to find it and come to your counter - and how? SEO is where we make your website searchable and reliable, so that you show up for your customers when they’re looking for you.
You need this when: It’s all done, you’re ready to go with your pretty shop front and shelves filled with goodies, digitally speaking. You want your perfect customer to find you above everyone else and spend their money on you.
Includes: Copy and technical audit, copy and technical amendments, ongoing research, position monitoring, regular updates and reports.
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Nailing your brand voice will give you an arsenal of words to make you stand out from eeeveryone else. Show your true self, catch people’s attention, and even be bloody adored.
You need this when: you want to make an immediate splash on your website and other places. It’s also great if you have a lot of competitors who do the same thing as you do.
Includes: brand discovery time with you, sample options for you to choose from, brand voice guidelines written in your new style. Complete website rewrite optional — lemme know if you’d like this.
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We all experience confidence crises, uncertainty, analysis paralysis and just general brain ache when we’re running a business. There’s a lot of advice out there, but who’s there to listen? That’s where my keen listening ear and a decade of copywriting experience come in!
You need this when: you just need to talk it out and have someone ask the right questions so you can find your own answers. Also, when you need a shove in the right direction, armed with hints, tips and advice from an experienced copywriter, all in a handy reference doc!
Includes: a therapeutic one-hour call over a cuppa, active listening from me, a one-page summary with relevant copywriting nuggets, and the option of booking another session or a quote from me to help you with your next copy steps.
Mind Food - insights from a freelance food copywriter
Copywriting reviews…
Kate is a breath of fresh air to work with, she’s approachable, friendly and a general mood lifter for those who are fortunate enough to work with her!
Sarah Peters, Operations Manager
Sarah’s fave pie: cheese and onion
I cannot overstate the value that Kate has brought to my business. Her contributions have been instrumental in our success, and any organization would be lucky to have her expertise. Her work stands as a testament to her skill and dedication to content excellence.
Pete Evenson, COO/Co-founder
Pete’s fave pie: banana cream
Her Miss Marple approach to careful questioning enables Kate to unpick exactly what the focus needs to be, all while building a unique voice for your brand, which enables you to talk to your audience in the right way and achieve your aim.
Becky Holst, Director and Founder
Becky’s fave pie: steak pie (maybe even put between two slices of buttered white bread with ketchup!) [Note from Kate: GENIUS]
Kate did a fantastic, timely proofreading job on a profile feature I was preparing. She possesses that wonderful ability to take a big picture view with an unerring eye for detail.
The quality I appreciated in Kate is that she is genuinely committed to understanding the voice for each project, so that the brand shines through in the copy.
Harriet Clark, Freelance Content Writer
Harriet’s fave pie: A samusa or a Cornish pasty [Kate: I ADORE a pasty - read more!]
My conversation with Kate really helped me clarify the direction of my business and reconnect with the values that matter most to me in my work. I came away with more insight into what makes my therapeutic approach unique, and how to communicate that more clearly. Kate is insightful, grounded, and a brilliant listener. I’d wholeheartedly recommend her Copy Café.
Dr Lana Jackson
Clinical Psychologist
Charming
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Sellable
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Googlable
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Charming · · Sellable · Googlable ·
Informative
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Persuasive
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Pies
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Informative · Persuasive · Pies ·
Feel free to take your coat off and
have a look around
Hopefully, you’re no longer wondering, “Uhh, what is a copywriter?” and starting to feel all inspired at the thought of the wonderful words your brand or product could conjure up.
You already have a great brand, now we need to show it to the world.
What’s the secret to writing delicious search engine-friendly copy? It’s basically all in the graft - but Google loves a trier, so you will be rewarded in Search Engine Heaven!