Freelance Food & Drink Copywriter and SEO for UK Businesses

I help you talk like you, directly to the people you want to talk to

The quality I appreciated in Kate is that she is genuinely committed to understanding the voice for each project, so that the brand shines through in the copy.

Harriet Clark

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A woman with short brown hair wearing a headband and black shirt, smiling in a room with guitars hanging on the wall in the background.

You've built a business that people love. The trouble is, some of the people who'd love it most haven't found you yet.

I help independent food and drink businesses in the UK sound like themselves online, with website copy that makes people hungry, so the right people can find them on Google and remember them once they do.

The SEO happens in the background, and you don't need to learn it unless you want to.

Let’s talk turkey.

SEO services - get found

Finding the words your customers actually type, and checking nothing behind the scenes is getting in the way.

SEO copywriting - get chosen

Website and product copy that helps you rank well and makes people hungry to buy.

Brand voice – get remembered

Your personality, bottled, for everything you write.

Not sure which you need?

Book a 1:1 hour with me for £100, and you’ll leave with a plan.

Food and drink businesses
I work with

Independent food and drink businesses that sell to real, hungry people. If you make it, grow it, brew it or sell it, and your customers can buy straight from you, I'd love to hear from you. That includes:

– Food and drink producers and makers

– Farm shops, delis and independent food shops

– Tap rooms, cafés, pubs and restaurants

– Small online shops selling direct to food lovers

I'm based in Sussex, where Peggy the dog and I are always sniffing out the next cosy pub. I'm a little bit obsessed with Sussex food and drink, but I work with independents all over the UK.

Can't outspend the big brands? Out-charm them with a brand voice

Most independent food and drink businesses don't have the budget for ad campaigns or a big agency.

You don't need one.

What you have is something no competitor can buy: your story and your personality.

A clear brand voice turns that into your point of difference, on your website, your socials, your menus and every email you send.

And a distinctive voice works hard for your SEO too. When people search for what you do (not who you are), you could be sitting right next to national brands.

Your voice is what gets you chosen.

Two calls, three voices to choose from, and a 10-page guide you'll use for everything you write.

I only work with one brand voice client at a time, so you get all of my attention. Ready in 3-4 weeks.

All for £1,150

A woman looking at a fine dining plate of food

Your audience eats with their eyes

Mind Food

Advice on getting your business found. Tuck in.

Kind words (and favourite pies)

A woman smiling at the camera in a garden holding a bucket of leafy greens and a large butternut squash.

Her Miss Marple approach to careful questioning enables Kate to unpick exactly what the focus needs to be, all while building a unique voice for your brand, which enables you to talk to your audience in the right way and achieve your aim.

Becky Holst

Becky’s fave pie: steak pie (maybe even put between two slices of buttered white bread with ketchup!) [Note from Kate: GENIUS]

A woman with shoulder length brown hair wearing a cream top smiles in front of a blue background

Kate helped me uncover realisations that shifted how I see my own communications. Suddenly, I have a clearer direction. Kate helps you find the words that not only fit but feel right, so your message connects and your energy goes where it matters most.

Majda Ledden

Majda’s fave pie: Šareni Burek (direct translation: colourful borek/ pie)

Majda also says: “There’s something about Šareni Burek that feels instantly familiar: filo stretched thin, filled with beef, potato, onion, garlic, and those quiet family spices everyone claims are the ‘right’ ones.”

[Note from Kate: WOW, I love the way she’s described this!]

A blonde woman in a black top who is a client of Kate Nilski copywriter

Kate is a breath of fresh air to work with, she’s approachable, friendly and a general mood lifter for those who are fortunate enough to work with her!

Sarah Peters

Sarah’s fave pie: cheese and onion

A man with short blond hair smiles against a leafy backdrop

I cannot overstate the value that Kate has brought to my business. Her contributions have been instrumental in our success, and any organization would be lucky to have her expertise. Her work stands as a testament to her skill and dedication to content excellence.

Pete Evenson

Pete’s fave pie: banana cream

If you're a founder-led, independent UK food or drink business selling to people who love what you make, I'm dying to hear about your products.

Send me a message and let's talk turkey. Or pies. Pies are my favourite.

Charming

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Sellable

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Googlable

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Charming · · Sellable · Googlable ·

Informative

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Persuasive

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Pies

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Informative · Persuasive · Pies ·