SEO and Copywriting for Food and Drink Brands in the UK

Drawing more ravenous customers to consumer-facing food and drink businesses

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A woman with short brown hair wearing a headband and black shirt, smiling in a room with guitars hanging on the wall in the background.

You already have a delicious, thriving food or drink business.

Locals love you, your regulars keep coming back, and people in your corner of the market know your name.

Lovely stuff.

Now you want to reach food lovers further afield: the ones who haven't found you yet, but will be hooked once they do.

That takes two things. Getting found, and being impossible to forget once people arrive. Most agencies do one or the other. I do both, and I do it for food and drink businesses just like you.

Let’s talk turkey.

SEO services - get found

Technical fixes, keyword research and a clear strategy.

So the right people find you on Google and in search.

Brand voice – get remembered

Can't outspend the big brands? Out-charm them.

Your personality, bottled into a voice guide for everything you write.

SEO copywriting - get chosen

Website and product copy that ranks well and makes people hungry to buy.

Food and drink businesses
I work with

Independent food and drink businesses that sell to real, hungry people. If you make it, grow it, brew it or sell it, and your customers can buy straight from you, I'd love to hear from you. That includes:

– Food and drink producers and makers

– Farm shops, delis and independent food shops

– Tap rooms, cafés, pubs and restaurants

– Small online shops selling direct to food lovers

I'm based in Sussex and I'm a little bit obsessed with Sussex food and drink, but I work with independents all over the UK.

Can't outspend the big brands? Out-charm them with a brand voice

Most independent food and drink businesses don't have the budget for ad campaigns or a big agency.

You don't need one.

What you have is something no competitor can buy: your story and your personality.

A clear brand voice turns that into your point of difference, on your website, your socials, your menus and every email you send.

And a distinctive voice works hard for your SEO too. When people search for what you do (not who you are), you could be sitting right next to national brands.

SEO gets you onto the page and your voice is what gets you chosen.

Two calls, three voices to choose from, and a 10-page guide you'll use for everything you write.

All for £1,150.

Mind Food

More on how bespoke SEO and food copywriting can help your brand soar. Tuck in.

Kate helped me uncover realisations that shifted how I see my own communications. Suddenly, I have a clearer direction. Kate helps you find the words that not only fit but feel right, so your message connects and your energy goes where it matters most.

Majda Ledden

A blonde woman in a black top who is a client of Kate Nilski copywriter
A woman smiling at the camera in a garden holding a bucket of leafy greens and a large butternut squash.

Kate is a breath of fresh air to work with, she’s approachable, friendly and a general mood lifter for those who are fortunate enough to work with her!

Sarah Peters

Sarah’s fave pie: cheese and onion

I cannot overstate the value that Kate has brought to my business. Her contributions have been instrumental in our success, and any organization would be lucky to have her expertise. Her work stands as a testament to her skill and dedication to content excellence.

Pete Evenson

Pete’s fave pie: banana cream

A man with short blond hair smiles against a leafy backdrop

Her Miss Marple approach to careful questioning enables Kate to unpick exactly what the focus needs to be, all while building a unique voice for your brand, which enables you to talk to your audience in the right way and achieve your aim.

Becky Holst

Becky’s fave pie: steak pie (maybe even put between two slices of buttered white bread with ketchup!) [Note from Kate: GENIUS]

The quality I appreciated in Kate is that she is genuinely committed to understanding the voice for each project, so that the brand shines through in the copy.

Harriet Clark

Harriet’s fave pie: A samusa or a Cornish pasty [Kate: I ADORE a pasty!]

My conversation with Kate really helped me clarify the direction of my business and reconnect with the values that matter most to me in my work. Kate is insightful, grounded, and a brilliant listener. I’d wholeheartedly recommend her services.

Lana Jackson

If you're a founder-led, independent UK food or drink business selling to people who love what you make, I'm dying to hear about your products.

Send me a message and let's talk turkey. Or pies. Pies are my favourite.

Charming

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Sellable

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Googlable

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Charming · · Sellable · Googlable ·

Informative

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Persuasive

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Pies

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Informative · Persuasive · Pies ·