Freelance copywriter,
pie lover, mental health
banger-onner
Standoutable, lovable, sellable copy for consumers and those in the worlds of food and mental health
Hiya, I’m
Kate
I’m a freelance copywriter who specialises in writing B2C, food and mental health content.
As a copywriter, I write words that make you stand out when your customers search for stuff on Google.
As a human who loves scoffing pies and talking about mental health, I write in a mindful, kind way with a side order of good ol' fashioned humour (mind you don’t spit out those pie crumbs).
See, even though we all spend our lives shopping, working and socialising online, we are still humans looking for a smile.
So, with some SEO friendly and sometimes unexpected words, I mix the digital and retro worlds into one delightful experience. A bit like watching Only Fools and Horses on your iPhone.
Uh, and the letters mean what, now?
B2C stands for Business to Consumer. So, in other words, I write stuff for the general public.
SEO stands for Search Engine Optimisation and matters if you want to be seen in Google results.
What is a copywriter?
And who are they copying?
Well, a decent freelance copywriter works directly with your brand to create a collection of highly bespoke words. Words to show the world that your food or mental health service is just bloomin’ lovely — and persuade them to spend their money on you. And that’s what I do, because I’m pretty decent.
P.S. ‘Copy’ just means ‘words’ — all my work is unique, just like you (naww).
My Services
Once you book with me, my services include a non-negotiable call with you for around an hour, to learn all about your brand. Otherwise, how will I know what to write?
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Your customers want to hear from you. Like, the real you. Send them some love letters with non-salesy sales copy, news, service updates and more!
You need this when: You have a great product and a fab audience, but you want to reach out and grab them (nicely).
Includes: research, brand voice development, copywriting, editing, and liaison. Usually up to 500 words per email.
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You can’t just have a pretty shop window — your products and services need to shine, too. Product descriptions tell the audience precisely what they are getting and why they absolutely need it in their lives.
You need this when: you have a website and you have the best product or service in the world, but you want to show how yours is different — and better — than the rest.
Includes: SEO research, concise copy stuffed with information and personality, edits, and liaison. Usually up to 50 words per description.
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A blog is a great way to keep your SEO fresh, like giving your website a spring clean but without the spiders. It’s also THE opportunity to talk to your audience about the things they care about.
You need this when: you want to stay on top of your SEO, get some amazingly specific keywords into your site, and talk turkey with your gang.
Includes: SEO research, topic research, editing, and liaison.
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Nailing your brand voice will give you an arsenal of words to make you stand out from eeeveryone else. Show your true self, catch people’s attention, and even be bloody adored.
You need this when: you want to make an immediate splash on your website and other places. It’s also great if you have a lot of competitors who do the same thing as you do.
Includes: brand discovery time with you, sample options for you to choose from, brand voice guidelines written in your new style. Complete website rewrite optional — lemme know if you’d like this.
WHY FOOD AND
MENTAL HEALTH?
It’s simple; they’re just two of my favourite things to bang on about.
I’ve written about food since 2015 and love eating. I love all food, really — but the beauty of pies is there’s a filling for everyone.
And I write about mental health because it affects us all — and talking about it is a great way to make authentic connections.
Read more about creating fulfilling relationships through mindful writing:
Some kind client words…
“Kate is a breath of fresh air to work with, she’s approachable, friendly and a general mood lifter for those who are fortunate enough to work with her!”
Sarah Peters – The Production Department, London
Sarah’s fave pie: cheese and onion
Sarah’s fave self-care tip: talk it out, babes!
“It was a real pleasure to work with Kate on copy for our brochure and website. She was quick to understand what was needed and was then prompt with providing the copy. Her tone is informal and friendly, crisp and to the point.”
Garth Williams – Director, Edge Company, West Sussex
“I cannot overstate the value that Kate has brought to Swoop. Her contributions have been instrumental in our success, and any organization would be lucky to have her expertise. Her work stands as a testament to her skill and dedication to content excellence.”
Pete Evenson, COO/Co-founder of Swoop
Pete’s fave pie: banana cream
Pete’s fave self-care tip: 10-minute meditation before bed
“Since 2023, Kate has written our website copy, social media content and loads more. And now in 2024, we're so happy to bring her in as our comms person — writing bespoke emails and newsletters and working with us on our long-term marketing strategy. Thanks so much, Kate!”
Becky Holst, Director at Kudize Club
Becky’s fave pie: steak pie (maybe even put between two slices of buttered white bread with ketchup!) [Note from Kate: GENIUS]
Becky’s fave self-care tip: DIGGING! Getting physical, connecting with the earth, and then relaxing in a hot bath afterwards. Bliss.
“Thanks Kate! Your English SEO texts are wonderful. We are looking forward to extending our partnership to a lot of new clients all around the globe.”
Jorrit – MediaSoep, Netherlands
“Kate’s structured way of working helped us to raise our company’s online profile, significantly increasing our social media following, as well as enabling us to build a stronger, more consistent communication with our existing customer base through email and blog posts.”
Ian Habben – The Point hairdressers, Brighton
My Copywriter’s Oath
As your dedicated freelance copywriter, I pledge
to take the waffle out of your copy (unless you sell waffles) and, through some perky SEO copywriting, blogs, product/ service descriptions, and brand voice development, hereby promise to shine your brand at the people who need you in their lives.
Charming
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Sellable
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Googlable
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Charming · · Sellable · Googlable ·
Informative
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Persuasive
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Pies
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Informative · Persuasive · Pies ·
Feel free to take your coat off and
have a look around
Hopefully, you’re no longer wondering, “Uhh, what is a copywriter?” and starting to feel all inspired at the thought of the wonderful words your brand or product could conjure up.
You already have a great brand, now we need to show it to the world.
Think of me as the magician to pull the rabbit out of the hat – and make everyone go “ooh”.